GDPR -
Legitimate Interest
Insight
The power of “Legitimate Interest” – Why the most im-portant legal basis in practice is still underestimated
Data Law
Digital Marketing
Tech Transactions
Digital
Marketing
Credentials
One of the largest European media groups on the design of consent banner for websites, including representation before various German supervisory authorities.
Various DAX companies on the admissibility of tracking tools on websites under data protection law and ePrivacy law.
Data protection and contractual concept for a leading online affiliate network.
Legal advice on digital marketing is a key focus of our firm. Data-driven direct marketing and social media marketing have dominated the advertising landscape and the legal discourse surrounding data protection and ePrivacy for years.
We advise agencies, brands, publishers, ad-tech providers, and advertising networks on the compliant use of digital marketing, particularly in e-mail marketing, the use of AI and online tracking, and the design of consent banners on websites.